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Benchmarking and Image Tracking Survey which highlights opinions among
the Trade of the Cut-Size Paper Mills and Mill Brands in Europe’ This survey is performed annually for the primary sponsors of this multi-client study who comprise the leading paper suppliers in Western & Central/Eastern Europe. The research focuses on Mills and Mill Brands, Awareness, Factors of Importance and Product/Mill Performance and provides a valuable insight into Brand image, as well as the relative Performance of each competitor and the Performance Gap. The study involves almost 260 telephone interviews covering almost all Merchants, OEMs and major Stationery Distributors. The interviews are performed during the Spring months, across a range of countries in Europe. In addition to this report, for an extra charge, Clients may optionally obtain a support service from EMGE, which can include: a) Private Presentations b) In-house workshops c) Tailor-made analysis specific to your company d) Database, supplied in Excel file format, covering anonymous individualised responses.
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