Tissue Monitor

The latest in-depth tissue industry analysis is available to download here every month. The report tracks tissue paper price trends, operating ratios, supply and demand, as well as a variety of micro and macro factors affecting the tissue market. The report will ensure you and your team are up to date with the latest industry trends, enabling you to make informed decisions.

The EMGE Tissue Monitor provides monthly data on the following:

• Supply-Demand Balance: The report covers the balance between production output and consumption, regional adjustments and how this affects the market equilibrium.
• Capacity: Latest insights into capacity including Machine/Mill Investment Listings.
• Operating Rates: An assessment of the operating efficiencies and how this affects the market.
• Price Trends: Tracking the very latest tissue price movements including a historical overview.
• Cost / Market Indicators: Monitoring key cost drivers such as raw materials, labour, energy and shipping costs.

The Tissue Monitor offers data for the following markets/regions:

• Western Europe
• North America
• China / Japan / Korea
• Rest of World
• World Total

The tissue paper market outlook for 2026 points to a year of balancing steady hygiene demand against volatile input costs.

• Global Tissue Demand: Consumption is forecast to resume a steady growth trajectory in 2026, though we are observing divergent regional trends as markets adjust to post-inflationary consumer habits.
• Tissue Pricing Trends: Pricing remains sensitive to fluctuations in energy and pulp costs. While some regions are seeing stabilisation, others face upward pressure due to localised supply constraints and strategic mill closures.
• Regulatory Challenges: The enforcement of the EU Deforestation Regulation (EUDR) is set to impact the availability of certified fibre, adding new compliance costs and complexity to global sourcing strategies.
• Future Outlook: Innovation in sustainability continues to accelerate, but the industry must navigate geopolitical instability and shifting logistics costs.

Secure your competitive advantage with the latest pricing and market intelligence – download the Tissue Monitor below:

Keep up to date with the latest tissue paper industry pricing trends and market updates with an annual subscription.  You will receive our monthly report straight to your inbox. Our annual subscription also includes insider news straight from our team of industry experts.

For more information, please contact us by email () or telephone (+44 1872 581000).

EMGE are a specialist team of industry experts in paper, packaging and the tissue industry intelligence. Tracking, researching and analysing in detail the many interrelating aspects that affect these industries on both a regional and global scale. With our industry insights and forecasts, your team will have all the knowledge at their fingertips to make accurate and strategic decisions for your business.